gio castro
TW_GROUP.jpg

PAINTS

Wella Color Charm PAINTS

 

PAINTS

Wella Color Charm

Concepted as Wella Color Charm’s foray into creative color, PAINTS emerged as an exploration of the inspiration that is all around us. Wella put the power of painting into the consumer’s hands, so once you see inspiration: you create it.

Spread1.8.jpg
 
 

PAINTS Color Wheel

The PAINTS color wheel was imagined as a way to showcase the new Wella colorcharm PAINTS shades, highlight their benefit of intermixability, and emphasize the nature of inspiration as a source for creative color combinations. 

 
ColorWheelOverviewv13.jpg
ColorWheelExplainerGIFS_shorterv2.gif
 
 

SOCIAL + WEB

A variety of fun social assets were created for the campaign, along with an interactive color tool from our color wheel. See a few of our selections below.

 
WCC_Paints-BirdsofParadiseSpin.gif
WCC_Paints_Intermixable.gif
WCC_Paints_Sunglasses.gif
WCC_Paints_Frame.gif
WCC_Paints_Confetti.gif
WCC_Paints_BlueHair.gif
WebWalkthroughV2.gif
 

Executive Creative Director: Fabrice Policella

Design Director: Katherine Beasley

Copywriter: Brian Nesbitt

Art Directors: Steve Kapella, Gio Castro

Animation: Gio Castro