Building off their success with their iThrive line, Clairol Professionals sought to expand their offerings with a new line called Air Dry. Air Dry was focused on the consumer who preferred to skip heat styling for the health of their hair, but didn't want to skimp on styling.
The world of Air Dry was conceived as fresh and easy, flowing and free–the feeling of an on-the-go lifestyle, up high where the air is fresh and the sky's the limit. We produced a variety of social assets, with an additional pre-roll to be shown on Youtube.
Executive Creative Director: Fabrice Policella
Design Director: Katherine Beasley
Art Directors: Steve Kapella, Gio Castro
Animation: Gio Castro